CAPTURE. CUSTOMIZE. CREATE.

I confidently manage a team of designers while coordinating with copy, photo, video and web design departments on large scale projects. Day to day, I lead by example by consistently performing at a high level and playing the role of cheerleader and coach as needed. 

I take great pride in clearly explaining creative direction and strategy to  business partners as well as internal leadership teams. I am comfortable in front of individuals and groups who may or may not understand anything about design in advertising.

Tasked with training all incoming designers, both in company specific processes and graphic design as a whole, I set the baseline for our department. I am also heavily involved in the cross training of our strategy & project managment departements.

Great creative comes from great ideas and concepting. I write shotlists and story boards to assist in generating tailored assets for campiagns. I create targeted audiences and built budgets to be sure that our designs are being efficiently served to potential customers.

During my 10+ year career, I have worked with in-house marketing departments and ad agencies.  I began my career with print advertising, branding and packaging design. Then I pivoted towards a focus on digital & social media advertising where I have designed thousands of ads with hundreds of clients in dozens of industries. 

A champion of the creative suite. My preferred programs are Photoshop, Illustrator & After Effects but I am well versed in the all things Adobe.  Familiar with numerous email marketing platforms and web builders, I can translate my design skills into any medium required.

Early to the AI party by integrating GPT prompt writing as a tool to improve my imagery, copywriting and strategy. Constantly hungry for improvement and education I have earned numerous UI/UX design certifications while utilizing tutorials to stay on the cutting edge of design technology.