MOTION GRAPHICS
Utilizing motion is key to capturing the audience's attention before they scroll past and without digesting your targeted message. I love combining static and animated elements to create emphasis and drama within the piece. Self trained in After Effects, I am acutely aware of how powerful the program is and how much I have yet to learn, but I continue to grow through education and collaboration with the talented team around me.
BRAND IDENTITY &
LOGO DESIGN
Brands are much more than just a logo, they are how the world sees and understands the heart of your business. When partnering with me to develop your brand we will create a personalized logo (obviously) as well as developing your brand's color palette, font pairings, graphic elements, imagery recommendations, usage guidelines and more. Sometimes all your brand needs is a facelift but even if we need to start from scratch, I am happy to help!
WEB DESIGN
Designing an easy to navigate, functional & beautiful site is a great way to elevate your brand & drive results. I have trained extensively in UX & UI so I will help you a website that you love to look at but is also easily to navigate for your end user. After all, what point is a gorgeous website if your customers can't use it?
A BIT ABOUT ME
Over the last decade I have grown personally and professionally by being passionate about my craft, by collaborating with incredibly talented creatives and by seeking out feedback from a variety of voices.
I began my career on a young marketing team where I handled print advertising, branding, packaging, and catalog design. After a few years working in the manufacturing industry I transitioned to the fast-paced world of ad agencies.
Through 7 years of agency life I have designed thousands of ads for hundreds of partners. As my skills and experience grew, I was promoted to Director of Design to lead and grow the department through mentorship, critique, and leading by example.
SKILLS & EXPERIENCE
LEADERSHIP
I lead the growth of a team of six to a team of twelve designers while coordinating with copy, photo, video and web design departments on large scale projects. Day to day, I lead by example by consistently performing at a high level and playing the role of cheerleader and coach as needed.
PRESENTATION
I take great pride in clearly explaining creative direction and strategy to business partners as well as internal leadership teams. I am comfortable in front of individuals and groups who may or may not understand anything about design in advertising.
TRAINING
Tasked with training all incoming designers, both in company specific processes and graphic design as a whole, I set the baseline for our department. I am also heavily involved in the cross training of our strategy & project managment departements.
STRATEGY
Great creative comes from great ideas which are born from an intimate knowledge of the partner's brand as well as the human condition. I write shotlists and story boards to assist in generating tailored assets for campiagns. I create targeted audiences and built budgets to be sure that our designs are being efficiently served to potential customers.
DESIGN
I began my career with print advertising, branding and packaging design. Then I pivoted towards a focus on digital & social media advertising. My strength is in bold and punchy graphics but I have designed for any brand voice you can imagine.
TECHNOLOGY
A champion of the creative suite. My preferred programs are Photoshop, Illustrator & After Effects but I am well versed in the all things Adobe. Familiar with numerous email marketing platforms and web builders, I can translate my design skills into any medium required.
INNOVATION
Early to the AI party by integrating GPT prompt writing as a tool to improve my imagery, copywriting and strategy. Constantly hungry for improvement and education I have earned numerous UI/UX design certifications while utilizing tutorials to stay on the cutting edge of design technology.